Proposition: An e-commerce company was looking for technology to improve their visitor's shopping experience and decrease the drop off rate at the order completion page.

Solution: VRex Productions took stereo 3D pictures of the entire product inventory. VRex than worked with the company's programmers to created a 3D viewing option on all the product images of the site. When an individual went to look at an item, it would automatically default to 2D viewing, however if a visitor were equipped with 3D glasses, they could select the 3D viewing option button and the 3D photo would appear. The company distributed inexpensive paper anaglyph glasses that were branded with their company name and logo to visitors that requested them through their site. The VR Visualizers were also offered on the site for purchase.

Results: The Company reported that customers loved the 3D viewing option and it increased consumer's confidence in the item they were purchasing. The drop off rate at the time of purchase decreased by 20%. The site generated a tremendous amount of publicity by incorporating stereoscopic 3D.

*Please note this is a hypothetical case study, and is only an example of how 3D technology can work in this industry.